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What type of social media platform is best for small businesses?

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f you are a small business social media can grow your business and your profits.

There are lots of different social media platforms – Facebook, twitter, LinkedIn, Instagram to name just a few options. It can be confusing knowing which social media platform to invest your time into.

Not all types of social media are suitable for all types of businesses. However, Facebook is one social media platform that is suited across all small businesses. Once you become experienced with using Facebook you can decide if you need to add other social media platforms such as twitter or LinkedIn.

According to Business Insider Australia as at April 2015 there were approximately 13 million Australian active on Facebook each month and Australians are some of the highest Facebookers in the world. Every day there are 10 million Australians are active on Facebook, of which 9 million are on a mobile device.

According to a Nielsen report, the latest Australian stats showed on average, of those that have discovered new information on Facebook, 60% would go on to learn more and about 35% of people who have discovered a business or product on Facebook would share that with their friends.
 
The main benefit of having a Facebook page is that your customers can help do your marketing for you. If you appeal to your existing customers they will share your posts with their friends and followers.

Starting up a Facebook page may be daunting but the potential for growing your business, expanding your customer base and making more money is just as vast. However, a Facebook page does not run itself, you have to put time and effort into running your page to reap the rewards.

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