Special-Tee's

I've been designing tee's in my head for a few years now, and I thought I would pull my finger out and actually put pen to paper (or mouse to screen) and have some fun.

These shirts are either for a specific purpose or campaign that's near and dear to me. Or just me faffing about on the computer on a chilled Friday afternoon. You're welcome to purchase any of them and spread the love.

2018-19 Cairns Hospital Annual Report

The 18-19 annual report for the Cairns Hospital has been designed and released. 

This is the first version of the annual report that incorporates the Health Service Branding. This is an example of how a report or document can adhere to a corporate brand while still creating a unique look for that individual project.

I think it's one of my best layouts yet and includes some fantastic photography of the Hospital facilities and Staff as well as a subtle 'brush' texture that flows through the whole report 

Your Career up Here - Calling all nurses to the Far North.

Cairns and Hinterland health organisation needed to attract a wider pool of job applicants. With the help of some team members and myself, we conducted an online recruitment campaign that promotes the environment and lifestyle in Far North Queensland. We focused on Facebook and Instagram channels.

Common Page Sizes (in Australia)

I'm often looking at the details of different page sizes when starting new projects, and it drives me crazy about the size differences with the various blogs and websites. so I thought I would make this post myself - mostly for my own reference, but also for any others who might find it useful. 

Corresponding to the details of each page, I've got an InDesign document for each template

Logo Design - Centre for Molecular Theraputics

I was recently approached by a referred client to re-design the logo for a research centre. They had a basic logo - which they liked, but wanted to see what could be done to tidy it up. The centre operates as part of the James Cook University and is therefore bound by the branding guidelines of the university.

Custom christmas cards for your clients

Who doesn’t love Christmas? I mean seriously, boozy parties, time away from work, the beach... It’s enough to send any grinch running.

It might sound dorky, but one of the fun bits for me is getting to design Christmas and festive season cards. They are my opportunity to splash out and go creative. Whether it’s simple and minimalist or all-out reindeer, snow and tinsel, I love it. So this special offer is a win-win for both of us.

Custom Christmas cards to show your clients you love ‘em

Involving the client during the web design process

I was fortunate enough to recently develop and conduct a course on website design inception for one of our clients.

Our team recently determined that it was necessary to orchestrate a workshop that focussed on enabling clients to think more broadly about their brand, their business ethos and most importantly the end user rather than only concentrating on the site requirements. After testing and positive feedback from this method, we determined to use this approach as a standard for all new website development projects.

This process was designed to address specifically:

  • The client’s uncertainty about what the website was to deliver
  • The client’s requests that were out of the scope of regulations, timeline or budget
  • Varying design ideas and options amongst client panel members
  • The clarification of terminology/language between the client and us as developers
  • The difficulties in identifying the target audience and the design of a site with the end user foremost in mind.

The workshop

After a few weeks of investigation and design, the UX team and I developed a 3-4 hour workshop that provided participants with a baseline of technical/web development language, and a basic understanding of the design process. The success of the workshop also focussed on getting the participants thinking about the user and their experience when traversing a website, and as the designer, coming away feeling confident with a direction when designing the website.

The workshop divided into three different sections:

  • User experience design
  • Aesthetics
  • Structure

User Experience Design

The intention of the focus in this section is to give the client an understanding of user experience design. Participants were encouraged to start thinking about the user's state-of-mind when interacting with a website in general. The focus was to help the clients to understand that website design that is easily navigated, naturally intrinsic and accessible will provide the user with a positive experience and thus guarantee that they will want to return to the website.

This section also begins to introduce website language via labelling the various elements and terminology to participants. It also provides an opportunity for a quick look at the current design and user data trends.

I found that I could quickly skim through this content as it was intended to be a brief overview and also because the participants were well informed and up to speed on this topic. I provided a couple of examples of common websites, their evolution, and functionality, as well as examples of good user experience versus bad user experience.

A few topics we covered were:

  • The flow of interaction (how a user interacts with a website, from what they see to what they do)
  • Understanding a User Experience
  • What makes a good website experience?

Visual design, typography, user interface design, interactive design and usability/accessibility. 

Aesthetics

Where the fun begins, after a short introduction:

“Aesthetics: a set of principles concerned with the nature and appreciation of beauty. The branch of philosophy which deals with questions of beauty and artistic taste.”

We moved onto a series of activities that at first seemed a bit wishy-washy, but started by putting the attendees into a frame of mind for creativity.

Activity 1: Your famous person

If your organisation were a famous person (fictional or non-fictional) who would it be? And why?

At first, clients were a bit sceptical, looking at each other like ‘is he for real?’ but luckily we had some die-hard creatives in the group who helped to start the conversation. This created a great flow in the group, with myself writing down notes on a large piece of butcher’s paper (despite all the technology available in the world, nothing beats post-its and butcher’s paper!). Characters like ‘wonder women’ and ‘Luna Lovegood (from harry potter books)’ where mentioned.

It also queued things up perfectly for the second activity.

Activity 2: The waiting room

Imagine your organisation has a waiting room/reception hall, Ask yourself?

Followed by a series of questions that sparked thought proving responses, such as:

  • How big would it be?
  • What’s hanging on the walls?
  • Is there a receptionist? Or a concierge?

By this time the group was warmed up and already talking about different ideas. One of the best responses was ‘an airport terminal, arrivals and air stewards’ which fitted the genre of the project, other keywords were ‘light and bright’ and ‘open plan’. As the lead web designer for the project, in the back of my head this helped dramatically in drafting up ideas as the project progressed.

As an extra tool for this activity, I made an A4 page that I would hand out with questions and keyword prompts for those people who might be struggling with the task. But I would suggest that if there is a clear flow of creativity developing amongst the group, then there is no need for these prompts (as they may direct design rather than assist it).

Structure

After a short break, we moved on from the feel and emotions of the website and took a glance at the more practical, look and structure of the site.

It began with a short introduction of the grid, (without going too much into the technical language) how sites using frameworks such as bootstrap adheres to rows and columns and allows the site to have a structure and respond smoothly to various devices and the simplicity or complexity of how a grid can appear.

We then moved to the first activity of this section.

Activity 3: Design your book cover

Design a book cover that would best reflect your subject matter

An excellent way to prioritise the main messages the client may have.

The client is given a large sheet of paper with a template of a spine, spine, back and side flaps (like a dust cover). It required them to determine their central message and put it on the front cover and lay out the additional content in the other areas. They were also required to illustrate or diagram any associate images that best represented the cover.

“A good cover conveys the essence of the book. It is readable, and its message is clear. It also is aesthetically appealing.” 

Activity 4: What’s on your homepage?

From this we were then able to move onto an even more practical activity, outlining the clients expectations of the homepage – , the team were able to determine what essential information was – what their key messages were and any call-to-actions.

List the key elements you want to appear on your homepage

Participants brainstormed amongst themselves and then we listed the items on a piece of paper and discussed the importance (priority) of the page (i.e., above the fold, on the footer, etc.).

Activity 5: Sort your site.

By this step the client now had some key ideas of what to include on the homepage; they were able to design a basic wireframe of the site right then and there on the workshop room table!

Armed with a couple of decks of custom designed UI cards, each with a different element, image, content, slider. The team split into two groups each with a deck of cards, and were able to sort through and mock up a layout of their homepage, coupled with some descriptive sticky notes; each group put together a basic wireframe of their homepage. Afterwards, each group took a look at each of the ‘wireframes’ and discussed the pro’s and con’s of each layout and were able to come up with a final version at the end.

I was then able to take this back to my desk and build a prototype of it at a later date.

Overall the workshop was a huge success from our previous methods of the design process, we received excellent feedback from the client on the content and execution of the workshop, and the UX team were able to walk away feeling confident they had a direction to go for the design of the website.

We’ve since used the workshop a couple of times, for various clients, each time resulted in the same positive response and helped with the project development greatly.

One of the key things that we learnt in both researching and conducting the course is that it saves a lot of time and hassle to include clients into the design process rather than acting as a service that provides endless small alterations of a design that can send both the client and designer nuts.

One of the unexpected benefits of this initiative is that running a professional workshop with clients also helps in asserting a level of authority within the developer – client relationship. By talking about, and sharing knowledge of user experience design you are showing the client that you essentially ‘know your stuff’, and you are not just another ‘designer’.

Basic SEO tips for small local service based businesses.

I’ve recently been doing a load of training regarding website Search Engine Optimisation (SEO) and methods to improve traffic to your website.

As many of my clients are small, local, service based businesses, I find it more difficult to draw traffic to these websites and track that interaction than if they were online stores, entertainment or events-based websites. This is the beginning of a series of (hopefully) easy to understand tips and tricks for small businesses

  1. Register for “google my business” – I can’t emphasise enough how important this is!. Having that little ‘pin’ on a google map can instantly improve your search engine results, did you know, the results you see when you google (or bing) search on your computer, tablet or phone are often based on your location? Searching ‘café’ while in Cairns, will often show cafés closest to your current location and the cafes in the list have been ‘ranked’ by Google . You should  maintain your information by frequently updating the details of the listing, add photos, and encourage google feedback - all of these actions  help boost your business in that all important ranking. This simple action is ideal for a small business or sole trader looking to boost their online presence
  2. Blog people, blog! – When I first started working as a professional website designer, I worked for a small, digital creative agency in an era where it was more important to just have a website than to even keep it up to date. The ‘set and forget’ mentality is still very noticeable in small businesses and is killing their chances for more work, your website is like a plant; you need to nurture it, keep adding water (content), keep it tidy and up to date. Search engines LOVE websites that are updated regularly and consistently have new content, they will happily promote other websites/businesses over yours in a search results page when it sees your website getting old and outdated. So at least start a blog, or setup a news d feed or your recent activity. Write about hints and tips in your field or case stories of your clients. This is the easiest way to encourage that list ranking. Start with at least 1 post a month, it doesn’t have to be a Herman Melville, or a Steven King, but something short and sharp that suits your target audience – there’s a world of information about  ‘keyword targeting’ and ‘SEO topics’ that can help but for the beginning I am encouraging you to simply start writing. I’m an excellent culprit for slack blogging, being a visual creative, I really struggle to write, therefore I’ve set a challenge to write more and post at least once a month. Let’s see how it goes.
  3. Business networking: another great way to boost your search engine traffic is to get ‘backlinks’ this is other people linking to your website. The more ‘reliable’ websites you get to link to your website the higher your website value. So ask your business colleagues if you can link to your website – perhaps write a ‘guest blog’ post and use your own website. BUT BEWARE, search engines are pretty clever these days and can detect fake ‘link boosting’ websites and networks and could cause more drama

There’s a start at least. There’s a tonne of information, hints and tips out there on the internet, and I will slowly add to this series over time and hopefully provide useful information. Please comment below if you find any of it valuable, or if you need a hand setting up any of these tips, don’t hesitate to ask.

 

Websites for small businesses in regional communities make sense.

Having a fully interactive and mobile friendly website is a must for today’s small businesses especially in regional areas. A website enables small businesses to put the customer at the forefront of their business. The customer can decide when they want to view your services and products. They might want to shop or look for services at 3 in the morning after their shift at the mine has finished or on a Sunday afternoon after a busy week at work.

Regional small businesses in the Central Queensland area provide products and services to many customers from country areas around Rockhampton, Gladstone and Bundaberg. These customers can’t always get to your shopfront within normal business hours but they can search through your list of services or products at a time that suits them.

The Australian Bureau of Statistics advises that in 2011* the number of Central Queensland households who have access to the internet in their homes are:

  • Rockhampton Regional Council – 69%
  • Bundaberg Regional Council – 67%
  • Gladstone Regional Council – 73%
  • Central Highlands Regional Council – 71%
  • Banana Shire Council – 68%

These statistics are heartening for any small business within the Central Queensland area. We can see that potential customers are online and internet savvy. Not having a website means that a business in this area is missing out on the opportunity to connect with many potential customers. This same information can be applied across all regional communities.

A website serves as a place for a potential customer to explore what your business is about and what it can do for them in the future. They can review your products online and contact you if they have specific questions.

Having a website for regional businesses makes very real business and economic sense. People working on properties, at mines and on farms can’t always get to town but they can still see what your services are and details about your products. They can browse your products outside of normal operating hours … on the weekend or after hours.

Noon on a Saturday is when most regional businesses close their doors for the week until starting the new week again on Monday morning. Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited anytime of the day or night. People can look at your website instead of going to your shop because it is more accessible.

* Figures from the 2011 census. These figures will have increased each year.

5 tips for marketing your small business

Whether your business is just starting out or whether you’ve been established for generations, marketing is a must. And marketing in regional communities with their economic downturns such as in the Central Queensland region is more important than ever. Smart marketing (not expensive marketing) can give you the edge to succeed in any economy.

  1. Determine your brand
    A brand is much more than a logo. It encompasses everything people see, hear, think and feel about your business. It tells your potential customers a story about you and your business. Is your business a family friendly business, located firmly in the local community? Do you want to portray your business as being old and well established or new and edgy? Once determined, your brand should be represented in your website, your brochures and every piece of written material such as your business cards.
  2. Know your customers
    Identify who your target market is. Who do you think would buy your product or service? Is it newly married couples? First home buyers setting up their house? Retired couples? Women? Men? Children? You need to take the time to determine who your customers are so that you can make sure your website design, your branding, your advertising and your slogans and content ‘speak’ to your customers.
  3. Advertising
    Once you have identified your customers you can tailor your advertising to your customers. Advertise in a ‘bespoke’, ‘boutique’ way. Don’t advertise like a big business with a one size fits all approach to promoting your products and services. Take the time to tailor your ads to your customers.
  4. Take advantage of your current customers
    Your current customers know your products or services. You have already converted them to your business. They are now potentially your best advertisers. Connect with these customers through social media or an e-newsletter and encourage them to forward information and promote your business to their friends and family.
  5. Promote community events
    On your Facebook site or website, share community events that reflect your business values. You might like to let your customers know about great things that are happening throughout the Gladstone Libraries or a school fete that is coming up in Rockhampton. By sharing these community events, people associate your business with a positive community event. It implies that your business is concerned about local people and local events. In turn the libraries and schools will see that your business is supportive of them and they and their customers may support you in return.

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