Heath Schreiweis
Designer

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Transforming Hospital Culture: The Success of the 'Hello, My Name Is' Campaign

In healthcare, communication is essential for patient safety and satisfaction. As a former employee in a hospital, We recognised the importance of the "Hello, My Name Is" campaign and decided to take action to ensure it was successfully implemented. Here, I will share how I turned this campaign into a process that engaged staff and improved patient experiences.

The importance of Indigenous art and culture in Australia cannot be overstated. It is a vital part of the country's identity and is deeply intertwined with the history and traditions of the Indigenous people. Many organisations in Australia, including hospitals and healthcare providers, recognise this and seek to incorporate Indigenous art into their branding and design.

As the world faced the COVID-19 pandemic, healthcare facilities played a critical role in managing the situation. In Cairns, a city in the northern part of Queensland, Australia, the local hospital became the epicentre of COVID-19 management in the region. As a designer working with the state government for the local Cairns hospital and surrounding facilities, I was responsible for branding elements of the pandemic, including news updates, fever testing clinics, vaccination clinics, and reactive restrictions and lockdowns.

The future of brand management in an AI world

As the world continues to evolve and technology advances, many marketing teams are turning toward Artificial Intelligence (AI) to help streamline their brand management processes. AI provides advanced tools and capabilities not previously thought possible--and yet understanding the implications of this new way forward can be daunting for even those with an eye for detail. In this blog post, we'll explore how AI is transforming brand management, from Automated Social Listening Platforms to Natural Language Processing (NLP). We'll also discuss key implications that marketers should consider when it comes to protecting their brands in the future. So no matter if you're from a creative agency or government department interested in learning more about brand management in an AI world - read on! 

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