As the world continues to evolve and technology advances, many marketing teams are turning toward Artificial Intelligence (AI) to help streamline their brand management processes. AI provides advanced tools and capabilities not previously thought possible--and yet understanding the implications of this new way forward can be daunting for even those with an eye for detail. In this blog post, we'll explore how AI is transforming brand management, from Automated Social Listening Platforms to Natural Language Processing (NLP). We'll also discuss key implications that marketers should consider when it comes to protecting their brands in the future. So no matter if you're from a creative agency or government department interested in learning more about brand management in an AI world - read on! 

The role of brand managers in government organisations
The role of a brand manager within any organisation is integral to its success, and this rings especially true for government organisations. With the prevalence of digital transformation in both public and private sectors, it has become increasingly important for these organisations to successfully manage their brands across multiple communication channels. Brand managers play an active role in building, maintaining and protecting organisational reputations by strategically positioning themselves as thought leaders in their respective industries - something that is essential when recruiting top talent or gaining consumer trust. In this blog post we’ll explore exactly how brand managers can help you elevate your organisation's reputation and attract applicants through strategic communications planning with effective oversight on branding initiatives.

Anyone who has sat through a workshop, a university lecture, or a board room meeting knows what we mean by 'Death by PowerPoint'. It's the guy with the 40 slide PowerPoint where every slid is packed full of content, images that 'try' to be relateable, stolen from clip art, and either WAY too many animations, or none at all.

In September of 2021- I participated in the Far North Queensland's Cardiac Challenge - a 320km Bike ride from Cairns to Cooktown. I was fortunate enough to write a piece for the local "cairns local news' an independent  free publication. Here's my article.