In healthcare, communication is essential for patient safety and satisfaction. As a former employee in a hospital, We recognised the importance of the "Hello, My Name Is" campaign and decided to take action to ensure it was successfully implemented. Here, I will share how I turned this campaign into a process that engaged staff and improved patient experiences.

The importance of Indigenous art and culture in Australia cannot be overstated. It is a vital part of the country's identity and is deeply intertwined with the history and traditions of the Indigenous people. Many organisations in Australia, including hospitals and healthcare providers, recognise this and seek to incorporate Indigenous art into their branding and design.

As the world faced the COVID-19 pandemic, healthcare facilities played a critical role in managing the situation. In Cairns, a city in the northern part of Queensland, Australia, the local hospital became the epicentre of COVID-19 management in the region. As a designer working with the state government for the local Cairns hospital and surrounding facilities, I was responsible for branding elements of the pandemic, including news updates, fever testing clinics, vaccination clinics, and reactive restrictions and lockdowns.

I recently came across this video by Gary Vaynerchuk, an internet personality and Digital marketing expert.

In summary, this information might be a bit more technical than most care to follow, but put simply, it’s about leveraging LinkedIn as a social media channel moreover than other social media platforms.