This is not your ordinary recruitment / branding / photography / fashion blog.

Ok, so here's the deal. I'm not an experienced recruiter or a public relations guru, nor am I a professional writer, (in fact, a more accurate description of me is a ‘terrible writer’!) The following are just my ideas, tricks and thoughts, based upon some pretty diverse experiences.

You see, I've worked for many years with all sorts of organisations to make them 'look and sound good'.

Whether you’re talking about a significant government campaign or logos for a home-based business being juggled by a busy mum, presentation is key. It can make or break how your audience can perceive your message.

But in my 10 plus years of career development, I've seen a few people realise the importance of branding themselves, rising to achievements and notoriety they had never dreamed of.  Developing a personal brand is more important now than ever, if you want to achieve success in your professional career.

Your personal brand is about designing the reputation, ethos and character that reflects who you truly are. Your brand can be utilised to gain a better job, a promotion, or the job you just know you will actually love doing.

At university, we were told that our resume was everything. Kind of like how you may been forced to learn to recite psalms from the bible, it was ingrained in our psyche that what we outlined in that document would make or break your chances of employment, (which can be its own version of heaven or hell!). People would print it on coloured paper or spray it with perfume (or holy water!) to add that little extra ‘pizzazz'.

I mean, I doubt the mighty resume will ever go away. But LinkedIn profiles (and other similar platforms) are more and more common. Your professional reputation now extends beyond your resume and onto the interwebs.

The digital world has changed things. It has opened up many more ways for people to shape how the professional world sees them. It doesn't matter if you are a lawyer, and entertainer or a carpenter, you still need to present your work and experience in a way that helps you stand out from the crowd.

That’s what this blog is all about. I'll give you advice, tips and tricks to help you develop your own professional identity. An identity that gets your foot in the door of opportunity.

Did you know that 89% of potential employers will 'google' you when considering hiring you?

Or that (for those freelancers out there) ...84% of people will trust an online review as much as a referral from a friend!

We're now at an age where our digital footprint impacts our employment. It's important to build a professional image for yourself, that is respectable, unique and enticing,  if you want to grow and do well.

I expect that I will talk about many different topics.. A bit of marketing, public relations, recruitment, and even good design tactics and how to express your creativity. Each element can help you best promote yourself, your unique traits and your experience, to your next potential employer.

Helping develop professional identities for the modern professional is my mission!

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